The Mum 2 Mum Hooded Towel is super comfy and a must have for bath time! Super absorbent and designed to keep your little one warm, dry and happy. A perfect gift for newborn babies. HighlightsSoft and comfySuper absorbentGreat...

The world famous Sophie the Giraffe now has a friend - FanFan the fawn, also made from 100% natural rubber derived from the sap of the Hevea tree. FanFan now comes in a beautiful new colour! FanFan’s bumpy head helps soothe...

The beautiful heritage collection from Bedhead hats is so devine! The 'Wanderer' bucket hat is shapely and stylish with a deep panelled crown. This girl’s bucket hat is light weight and cool on heads - the kiddies won't even...

The beautiful Heritage collection from Bedhead Hats is just divine! These 'Lounger' legionnaire/flap hats are perfect from Newborn to Toddler. Super light weight they will forget they are wearing a hat. A reversible legionnaire...

The beautiful heritage collection from Bedhead hats is just divine! The 'Explorer' Classic Bucket hat features a tapered crown with a horizontal band and sweet stitch detailing on the brim - super stylish! They are so light...

What better way to help your children understand their feelings and emotions than with an encouraging picture book written specifically to them. If you loved 'Aroha's Way' then you will LOVE this children's picture book called...

Join Maisy on her very first sleepover! Friends and games, yummy food and funny dancing — it’s hard to feel anything but wide awake. Tallulah is having a sleepover, and Maisy is invited. So is Tallulah’s new friend, Ella...

Keep your little one's feet snug and warm with beautiful Lamington crew length merino socks. The crew length is perfect when you want the Lamington luxury but in a shorter style & ideal for those who prefer an ankle...

Our fine merino tights are made from the same blend as our sock range. The classic cable looks very sweet worn with dresses. The extra length and long gusset tights provide an extra wool layer on chilly days.  Made...

Sleepytot’s award winning baby comforters have little velcro paws which can hold onto dummies, soothers or teethers. Simply open the paws and attach a soother or teether and close the paws again! Perfect for older babies and...

Sleepytot’s award winning baby comforters have little velcro paws which can hold onto dummies, soothers or teethers. Simply open the paws and attach a soother or teether and close the paws again! Perfect for older babies and...

Sleepytot’s award winning baby comforters have little velcro paws which can hold onto dummies, soothers or teethers. The Millpond Child Sleep Clinic (UK) recommend Sleepy Tot comforters as a way of helping little ones find their...

Ziggy decides to plant sunflower seeds in autumn, but everyone knows sunflowers don’t grow in winter. Or do they? Sunflowers Don’t Grow in Winter is a true story of hope, determination, and a little boy’s love of...

The first teething ring made of 100% natural rubber.Made from the same natural rubber and food grade paints as the original Sophie la giraffe. Great for little hands to hold and ideal for soothing painful gums.Features a variety...

We’re going on a bear hunt. We’re going to catch a big one.Will you come too? For more than twenty-five years readers have been swishy swashing and splash sploshing through this award-winning favourite. Join in the...

The world famous Sophie the Giraffe is made from 100% natural rubber derived from the sap of the Hevea tree.  Sophie's bumpy head helps soothe sore, teething gums. The natural rubber is soft, safe & non-toxic for...

Keep your little one's feet snug and warm with beautiful Lamington knee high merino socks. Lamington's Design Collection is made up of bright and fun designs, both kids and adults will love. The winning combination of fine...

These gorgeous bunny comforters are tactile and soft.  Made from 100% GOTS certified organic cotton muslin. Many children self sooth by touching fabric or rubbing fabric against their face so these are the perfect size for...