The Sophie La Girafe - So'Pure Circle teether is made from 100% natural rubber from the sap of the Havea tree. Featuring a variety of textures including dots and ridges, this product offers different massages to relieve...

The Sophie the Giraffe Trio pack is the perfect baby gift.  It includes three Sophie la Girafe items all made of 100% natural rubber derived from the sap of the Havea tree.   Sophie la Girafe: designed to...

Hooray! Sophie la girafe celebrates 60 years of soothing our little ones teething gums. The 100% natural rubber teether comes in a beautiful limited edition box and has all the functionality of the original teether. Born in...

The Bedhead Baby  & Toddler Bucket hat is a super cute baby sun hat, featuring a soft flexible brim and is excellent protection rated UPF50+ . Toddler Buckets have a soft flexible brim that introduces babies and...

Tikiri Toys are a natural option for your children, handmade from sustainable organic rubber and are certified plastic free. They are sealed so there's no opportunity for water to get inside and lead to mould.The whale rubber...

Keep your little ones warm and cosy in this adorable Alpine Pom Pom Beanie. Made from a soft and breathable merino which is wonderful for heat retention. The chunky rib cuff keeps ears nice and toasty and the pom pom on top...

Layer your little one up and keep them cosy with the cutest Merino Knit Cardigan!The button down front allows for easy dressing and the classic knit stitching with rib binding makes for a perfect layer on top of bodysuits,...

Let your little mini me, keep their mini me close with the Olli Ella Dinkum Doll Carrier.This pint-sized carrier is perfect for play, to share memories of when your little one was a bub or to share in the baby wearing fun when...

Olli Ella always providing the cutest little dolls for our little ones to snuggle!Your heart will melt when you hold them, as they snuggle floppily into the palm of your hand. The Olli Ella Dinky Dinkums are just super...

The beautiful Frigg pacifiers have made it to The Sleep Store. The Frigg Pacifier's takes the thoughtful design of the Classic pacifier and adds in whimsical, charming designs. Highlights100% made and designed in...

An adorable wrap style cardi to keep your little one extra warm on those cooler nights!Perfect addition to your favourite sleeveless sleeping bags or sleep suits, with fleecy sleeves, a snap button closure and fold over mittens...

These lush pyjamas from ergoPouch are a must have! They are 2.0 tog making them a great extra warm layer for the cooler months, and are thicker and warmer than regular pyjama material. Ideal for blanket kickers in room...

Ready to transition from swaddling?  This could be the perfect option. Made with an organic cotton outer and long sleeves, they have the same super soft quality fabric as the ergoCocoon. Designed for for arms out sleeper...

The perfect unisex over-sized sleep shirt for older toddlers and big kids who are toilet training or don't like restrictive sleep wear. Made from a super soft and stretchy organic jersey cotton, so you know your little one...

The sweetest little Lambskin Booties to keep your tiny toes warm! Featuring a soft and fluffy inner for ultimate comfort and a durable lambkin outer, these best-selling slippers make the perfect gift! HighlightsSoft...

The comfiest lounge about pants for your sleepy baby! Made from 100% GOT certified organic cotton, these pants have a soft elastic band to ensure a snug fit and making change time a breeze. Featuring a cuffed tapered leg to...

Darvin the Dragon is ready to accompany your little one on all their mystical adventures!Their bright red chili fur and golden nose and tummy makes him easily spotted soaring above the clouds. Safety Notice:Red Nose...

A much loved Snazzipants Day Trainer made from a gorgeously soft organic cotton. Ideal for transitioning your little one from nappies to undies during the day time, in a range of cute designs. With a waterproof panel to...