The Cuddle Co support pillow is here to do exactly that, support you and your baby. Making sure that your baby is well fed takes up a lot of your time and energy as a new mum, but the Cuddle Co Organic Cotton Feeding &...

Shhhh, your special Dozy Dinkum is sleeping and waiting for you! A Dozy Dinkum, All brand new. Sleeps here waiting just for you.To snuggle and cuddle while the snooze. So, which Dozy Dinkum will you choose?These plump, sleepy,...

These amazing Honeysticks Bath Drops are the perfect, all-natural way to add creativity and excitement to your child's bathtime routine. They fizz in the bath for 2 minutes while adding a slight colour to the water...

These amazing Honeysticks Bath Crayons are the perfect way to add creativity and fun to your child's bathtime routine. They come in a pack of 7 vibrant colours that we know kids love. They come in a recyclable canister that...

Extending your Leander Classic Cot to a junior bed? No need to buy a whole new mattress, you can continue to use the original mattress and just add this mattress extension piece at the foot end. The extension piece is made...

The Mum 2 Mum Teething Bandana Wonder Bib has a silicone teether attached and is designed with raised and offset surfaces that gently massage those aching baby gums. Made from 100% cotton, super-absorbent towelling with a nylon...

The beautiful Frigg pacifiers have made it to The Sleep Store.  With scalloped edges that mimic flower petals, the Frigg Daisy Latex Pacifier takes the thoughtful design of the Classic pacifier and adds in a whimsical,...

From the creators of Aroha's Way and Let It Go this is great addition to the collection that will help your child learn and understand their emotions. With 60+ definitions to help improve emotional literacy. This...

The Stokke Sleepi Bed is an evolving bed that grows with your child while maintaining a comforting familiarity with its distinctive oval shape. Can be used from newborn to 3 years approximately or the age of 10...

This mattress protector will fit the Leander Classic Cot mattress and keep it clean and dry. The mattress protector is made to the exact size of the oval Leander Classic Cot. Place the Leander Cot Bed Mattress...

The Leander Classic Cot Premium Mattress is made in Europe from a highly sophisticated foam material called Cellflex. This material has a very open-pored cell structure which offers superior ventilation and breathability...

The Kawakawa & Chlorophyll gentle Cleansing Bar is perfect for both face and body and safe for use on baby's sensitive skin. Ideal as a gentle cleansing option for sensitive skin.  Kawakawa has been...

We have some awesome new mates joining us from Jellycat! Bashful Toffee Puppy is a gorgeous retriever! This super cute, soft little pup wants to be a guide dog when he grows up. He loves to help people and make friends, almost...

We have some awesome new mates joining us from Jellycat! Jellycat Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to curl up with...

We have some awesome new mates joining us from Jellycat! Get tangled up with the gorgeous Jellycat Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, glossy eyes,...

We have some awesome new mates joining us from Jellycat! Jellycat Bashful Dragon is a fierce little friend, with plenty of attitude! With super soft fur in pale sage green, suedey horns and a long, squidgy tail, this...

We have some awesome new mates joining us from Jellycat! Jellycat Odyssey Octopus is squishably soft in sea-moss green, with eight super-squiggly springy arms. Odyssey loves to give cordy cuddles. A splendid friend for any...

Brush and care for your little one's delicate infant hair with the Haakaa Goat Wool Baby Hair Brush. Brushing your baby's hair has major benefits to their wellbeing, and with this eco-friendly 100% natural brush, you can...