Non-scientifically proven to be the raddest black baby sunglasses in the universe. Check out these Roshambo sun glasses:  Polarized lenses: 100% UVA/B/C protection and shatter resistant, with added...

Is baby trying to roll over or wiggle their arms free? The embé® Classic SwaddleOut™ safely helps baby transition from the Starter Collection to the next phase of development.Hidden snaps in the arm sleeves allow for...

The embé 2-way Swaddle features a unique Legs In / Legs Out design that allows your baby to be cooled down, warmed up, or have their nappy changed without the need to be un-swaddled.  The Embe Swaddle legs out mode is...

A unique and hihghly recommended soft structured carrier from French Babywearing company, Love Radius (formerly called JPMBB). It includes a lot of features, including very adjustable straps and 2 options for warmer or cooler...

A simple and quick, extra lightweight baby carrier. Ideal if you like the fit of a stretchy wrap but want something quicker and without 'all the fabric!' The Wrap without a Knot is perfect for newborn carrying or when you need...

These lovely dummies from ecoPiggy are both and safe and environmental choice for your baby. They are made from 100% natural rubber from the rubber tree, Hevea brasillensi. Moulded into one, the ecoPacifier is the safe...

At The Sleep Store we don't sell the padded cot bumpers you see in most baby stores,  as we consider them really unsafe.  BUT we highly recommend these amazing Breathable Baby Mesh Cot Liners for keeping arms, legs and...

Designed by a mum, SnoozeShade Plus protects your baby from the sun and doubles as an on-the-go blackout blind to allow your baby to sleep wherever and whenever.  Sensational protection from sun, insects, wind,...

At The Sleep Store we don't sell the padded cot bumpers you see in most baby stores,  as we consider them really unsafe.  BUT we highly recommend these amazing Breathable Baby Mesh Cot Liners for keeping arms,...

Streamlined to simplicity yet lightly padded and breathable in just the right places. Perfect for travel, a walk around the town, or a day at the beach. Throw it right into your backpack, towel bag, or purse and rest...

The Ultimate Bed-wetting Solution - THERApee is suitable for children and teenagers between the ages of 4 to 18. We are super excited to be able to bring to you THERApee by Dr. Sagie - a world-renowned expert in the field of...

The SnoozeShade for Travel Cots is the sleep shade for travel cots that makes any time sleep time. It's a simple portable sleep solution that provides a darkened, distraction-free sleep environment for little ones wherever they...

Match your mini with these funky shades from o.Sham.Bo!Non-scientifically tested to be the raddest shades in the universe. Check out these Roshambo sun glasses:Made in Italy like your expensive designer shades100% UVA/B&C...

Match your mini with these funky shades from Ro.Sham.Bo!Non-scientifically tested to be the raddest shades in the universe. Check out these Roshambo sun glasses:Made in Italy like your expensive designer shades100% UVA/B&C...

Steel Grey Trim Buggy Cover - universal fit for all styles of carry cots, prams, pushchairs, travel systems and buggies (3 and 4 wheel) SnoozeShade Original is Britain's best-selling and multi-award-winning sun shade and baby...

Non-scientifically tested to be the raddest shades in the universe. Check out these Roshambo sun glasses:  Polarized lenses: 100% UVA/B/C protection and shatter resistant, with added glare reduction to reduce eye...

The Safe T Sleep is highly recommended by The Sleep Store as a safe and effective sleep aid, that offers parents peace of mind. The Safe T Sleep can help your baby settle more quickly and stay asleep for longer, as babies stay...

Our most popular, most recommend buggy cover, we just love the amazing SnoozeShade Plus Deluxe. It's a great travel and pushchair accessory, designed by a mum, that does two important jobs. 1) Sunshade - it has one of...