Buying Guide

• Swaddles
• Swaddles Buying Guide
• Buying Guide

Choosing the Right Wrap for your Baby

Should I choose a traditional square wrap or a fitted wrap? It all depends on your wrapping ability! If you are following our instructions, have the … Read more

Choosing the Right Wrap for your Baby

• Swaddles Buying Guide
• Buying Guide
• Newborn
• Newborn Sleep
• Most Popular
• Most Popular Newborn

Swaddles and Wraps

Finding The Best Swaddle Swaddling a newborn can help baby to calm, relax and settle ready for sleep. Swaddled babies will typically sleep for longer and wake less f … Read more

Swaddles and Wraps

• Sleeping Bags
• Sleeping Bags Buying Guide
• Buying Guide
• sleep suits
• Woolbabe

Sleeping Suits

Find the right sleep suit We're specialists in baby sleep and we've hand-picked the best selection of sleep suits you're likely to find anywhere, including award-winning … Read more

Sleeping Suits

• News
• Buying Guide
• Sleeping Bags Buying Guide
• Sleeping Bags
• Winter
• Merino

NZ Merino Capsule Collection

From first moments to first birthday Our NZ Merino Capsule collection is available in size options from Prem to 1 year. In those early days of life … Read more

NZ Merino Capsule Collection

• Buying Guide
• Nursery Buying Guide
• Kids Bedroom Buying Guide
• Bedding and Linen

Bassinet, Cot & Bed Mattress Sizes

Choosing linen for your baby's bed can be confusing, due to the number of differently sized baby beds available! Here's our quick guide to sizes and tips for helping you … Read more

Bassinet, Cot & Bed Mattress Sizes

• Buying Guide
• Carriers

Carriers

We absolutely love good baby carriers, as they make life with little people so much easier. Some of the popular uses for our carriers include: Hands free around the house - … Read more

Carriers

• News
• Buying Guide
• Clothing and Sleepwear
• Merino

Deluxe Merino Fleece

The Sleep Store Merino Fleece     Our Merino Fleece is here! So what's new about The Sleep Store Merino Fleece in 2022? Over the last couple of years, we&r … Read more

Deluxe Merino Fleece

• Wellbeing
• Buying Guide

Using Essential Oils Safely with Babies & Children

With much gratitude to Gillian Parkinson - Clinical Aromascience Practitioner (NZQA, IFPA, ITEC) at Le’Esscience   Essential oil overview … Read more

Using Essential Oils Safely with Babies & Children

• buying guide
• feed

What's the Best Lunchbox for Kids? Lunchbox Comparison

Who would have thought that choosing a lunchbox could be such a complex task! Do I need one compartment, two or five? Will it be easy for my toddler to open, will it stand up to being thrown a … Read more

What's the Best Lunchbox for Kids? Lunchbox Comparison

• Buying Guide
• Carriers
• Newborn

Babywearing with a Ring Sling

For thousands of years, in cultures across the world, parents have worn their babies in slings (and other types of carriers like today's front packs). Western 'civilisat … Read more

Babywearing with a Ring Sling

• Toddler
• Preschooler
• Toilet Training
• Bedwetting
• Buying Guide

All about Brolly Sheets - Waterproof Mattress Protectors

Watch how to make the bed with Brolly Sheets, protecting the bedding, mattress & your sleep. … Read more

All about Brolly Sheets - Waterproof Mattress Protectors

• News
• Buying Guide
• Bedding and Linen
• Clothing and Sleepwear

Why Choose Organic Cotton for Your Baby and How is GOTS Certified Cotton Different?

Fluffy cotton growing in the fields – what could be more natural than that for your precious baby? But do you know how much chemical processing goes into cotton to … Read more

Why Choose Organic Cotton for Your Baby and How is GOTS Certified Cotton Different?