Fitted swaddles can help baby sleep better by controlling baby's startle reflex.  The Sleep Store have NZ's widest range of swaddles which are easy to use and comfy & warm for baby.  From arms up to arms down, legs in to legs out through to transitional sleeping bag swaddles, there's a fitted option for every baby. We can help you choose the perfect swaddle for your newborn right up to when you're transitioning from swaddling and moving into a sleeping bag. We have all the top brands of fitted swaddles, such as Love to Dream, ergoPouch and our most recommended Miracle Blanket.  There are cotton or merino options, in a range of weights depending on your baby's room temperature. We also have our beautiful organic cotton fitted zip swaddles, with a handy double-ended side zip for easy night nappy changing.  Read our swaddle buying guide for help choosing a swaddle style that's right for your and baby.