The Bedhead Baby Bucket Hat is a super cute baby sun hat, featuring a soft flexible brim with a sweet little ruffle and is excellent protection rated UPF50+ . The Baby Buckets brim introduces babies and toddlers to an angled...

This beautifully soft and gentle Little Bamboo Baby Comforter will be your baby's best friend.Made of lovely soft viscose from bamboo, it will be a favourite snuggling toy.Once your wee one has become attached to a comforter The...

A colourful teething ring with numerous textures!Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-grade paints.With numerous soft parts to chew and with various...

Come along on a journey with Aroha, as she wards off nervousness, fear, worrying thoughts and apprehension, with simple, yet effective tools that everyone can use. This beautiful picture books takes children on a journey through...

Meet sleepy kiwi and cute caring little kiwi who wakes up at night to watch over sleeping babies.  Sleepy kiwi is bold so even the youngest eyes can see him, his story is told through chunky black and white images that...

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let go - nor will anybody else's paws, especially...

By Sam McBratney &  Illustrated by Anita Jeram The story of Little and Big Nutbrown Hares' efforts to express their love for each other has become a publishing phenomenon, selling more than 18 million copies...

This double ring toy soothes and stimulates baby’s inflamed gums.The two soft rings are liquid-filled for chilling, and when baby chews them, the cold anaesthetises the pain caused by teething.Both rings also have a textured...

With lovely long floppy ears and lush, super soft Jellycat fur, Bashful Bunny is irresistibly cute and the perfect gift for boys and girls. With just one cuddle, you'll never want to let go.  Everyone...

If your baby loves their wool blanket, here’s a handy alternative to carry around!  These cute little mini aircell blankies are custom made for The Sleep Store in Auckland. Made from the same lovely 100% NZ Merino wool and...

Bedhead Legionnaire hats are so soft and comfortable over the ears and back of the neck making them the perfect baby sun hat!The Legionnaire hat is built for comfort, so much that kids forget they’re wearing it - making it the...

Getting the temperature just right for your child can be tricky.  This cute Dreambaby Crocodile Room & Bath Thermometer helps take away the guesswork.Tested to Toy Standard (EN 71) HighlightsChecks temperature...

This innovative rinser has interior fins that channel a steady flow of water to ensure quick cry free rinses for your little one. A soft rubber lip fits snuggly to the forehead, preventing water from getting in eyes. The easy...

With lovely long floppy ears and lush, super soft Jellycat fur, Bashful Bunny is irresistibly cute and the perfect gift for boys and girls. With just one cuddle, you'll never want to let go.  Everyone...

The Gruffalo said that no gruffalo shouldEver set foot in the deep dark wood.But one wild and windy night the Gruffalo's child disobeys her father's warnings and ventures out into the snow. After all, the Big Bad Mouse doesn't...

A sleep journal for the first 12 weeks of baby's life.     A great journal to help establish really healthy sleep time routines through reading to them from day one. There are sleep tips throughout to help...

Keep your infant's feet snug and warm with beautiful Lamington merino socks. Lamington's Design Collection is made up of bright and fun designs, both kids and adults will love. Made in NZ from a blend of 70% Merino, 25%...

Bath time just became entertaining and educational! Loads of fun will be had with Boon Cogs, with spinning gears that suction to the bath wall and linked gears to create a water-powered chain. Purchase Boon Pipes separately...